Communications and PR Strategist

Who we are

Join a dynamic, multicultural and mission-driven healthcare startup, located in a beautiful building located in the heart of Amsterdam, on one of Amsterdam’s most beautiful canal streets.

TheSocialMedwork, a patients’ buyers club, is a social enterprise that helps patients from all around the world gain access to the latest and most innovative medicines to fight their cancer, MS, ALS, Alzheimer’s etc. Patients and their doctors browse these medicines via our website and then reach out to us for information and support in sourcing and buying them.

Due to lack of a globally harmonised drug approval system millions of patients suffer or die needlessly because they’re unable to get their hands on the best and newest treatments available overseas but not in their home country. Our believe is Freedom of Choice, so we intend to in the next 10 years improve this situation for the better of patients worldwide.

Is it difficult? For sure! Is it worth it? Absolutely!

We work hard, play with passion, celebrate life and aim to change the world!

Job Description

Working closely with our Communications Manager and Digital Marketing Manager, you’ll be responsible for conveying TheSocialMedwork’s internal and external messaging. You will drive our communication content and public relations agenda through creating and providing information, building a strong ‘game-changing’ global brand, creating awareness about TheSocialMedwork and the ‘buyers club’ service that we offer to patients, doctors and pharmacists globally. You’ll initiate, plan and coordinate press moments in accordance with our agenda on our key topics, and if needed liaise with other stakeholders and/or PR companies around the world. You’ll ideally bring your current professional global network of social innovators to this role, or you are capable of building up such a network rapidly.

This position will creatively employ both online and traditional communication channels to reach target audiences. The goal is to establish TheSocialMedwork as a relevant, trusted and high-impact patient-centric organisation among patients, practitioners, relevant stakeholders, and the media.

Our ideal candidate will have demonstrated expertise in PR communications (both strategy and execution) and in storytelling (creative content skills), possessing either experience in or an understanding ofthe healthcare and pharmaceutical industry, its sensitivities from a communications perspective, and nowadays patient-empowerment. You are driven, a team player, take initiative and you’re passionate about our mission to change the world.

This is a full time role (40 hours per week).

In a growing startup environment with a work hard, play hard mentality there are many opportunities to create impact and meaning while expanding your personal and professional development.

Reports to:


Roles and Responsibilities:

  1. Develop a purpose-driven content and messaging strategy aligned with short and long term branding and marketing goals
  2. Stay up-to-date with developments within the healthcare industry and generate new ideas to claim the relevant audience’s attention (articles, blogs)
  3. Create and publish both informative and engaging content on a weekly basis
  4. Initiate and coordinate a targeted PR strategy
  5. Write copy, such as press releases, headline messaging, email pitches etc.
  6. Stakeholder and media research, monitoring and outreach
  7. Manage media relations and requests
  8. Edit, proofread and improve website copy
  9. Potentially act as a spokesperson for the company in the future.

Skills and Competencies:

  1. Excellent written, verbal and interpersonal skills
  2. Proven experience in an inspiring content capacity
  3. Knowledge or understanding of the health and pharmaceutical industry
  4. Knowledge of SEO and web traffic metrics
  5. A goal orientated team player who can set important KPIs and create and implement a strategy that delivers on them
  6. Cultural competence – an ability to work with people from various cultures and backgrounds
  7. Management skills for collaborating with PR agencies and working towards established KPIs
  8. Strong attention to detail
  9. Highly self-organised, embracing turbulence, with an ability to juggle and reprioritise tasks and topics as required
  10. A lifelong learner with a curious mind who is creative and flexible.

Required education/experience/qualities:

—Demonstrated experience working in a PR /communications related role – particularly with creating informative content, stakeholder management, pitching to the press and building a strong reputation and storytelling brand.

—Knowledge or understanding of the healthcare and pharmaceutical industry and its politics.

—A native English speaker. A second language is a bonus.

—A tertiary degree, desirably in a related discipline.

—Experience working for a social enterprise, NGO or start up would be advantageous, but not essential. Ultimately, this role would be perfect for someone who is socially engaged, with an aim to create positive social change.

—An ability (work permit) to work in the Netherlands.

—An ability to travel abroad if required.

—Living in, or willing to move to Amsterdam.

—Able to start ASAP.

As we are a startup company, the role will evolve as we grow. It’s a great opportunity for someone who is looking to build on their skills, and enjoys variety and being challenged professionally.

If this sounds like the job for you, please send your CV and Cover Letter to with the subject “Communications and PR Strategist”.

Company description

TheSocialMedwork is a social enterprise that helps patients from all around the world gain access to the latest and most innovative medicines for oncological and neurological diseases that have been approved in another country, but are not yet available where they live. Patients find these medicines via our online platform and then reach out to us for information and support in sourcing and importing them.

Following a patient-centered approach, to date, patients and doctors from over 100 countries have reached out to us. We have successfully delivered medicines to six continents.

Registered with the Dutch Ministry of Health as an independent intermediary, Registration number 6730 BEM

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DISCLAIMER: The Services of TheSocialMedwork do not replace a physician-patient relationship and are not intended as medical advice. TheSocialMedwork provides patients and physicians with existing treatment options abroad and creates access to these options after the patient and physician have made a professional decision. Privacy Policy / Terms and Conditions
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